Copy Brighter Marketing - Latest Comments in 12 Things That Suck About Social Media Consulting

Re: 12 Things That Suck About Social Media Consulting

Jana Rowland — Wed, 20 Mar 2013 15:43:12 -0000

This article is a wake up call for anyone getting into the field, like myself. I am currently going to school and eventually plan to get my MBA with a Specialization in Mobile Marketing and Social Media. Let me tell you, it is very hard work. Keeping up with all of the new trends is a headache all on its own. Yes, the money can be good but not with the number of hours you put into it.

Re: 12 Things That Suck About Social Media Consulting

Alexis Barry — Wed, 25 Jul 2012 15:29:21 -0000

I completely agree with your entire article. Social Media is a bear of an industry. I am the social media director for a small retail business specializing in supplemental heating, and home decor. It is a brutal job. Trying to keep up with what people are responding to is a difficult job. Acquiring fans proved to be a much more difficult task then I had originally thought.
It is a rewarding job when things are going well, but when the fan number stops climbing and the "Like's" and comments come to a hault it is difficult to begin building it again. When you think you have mastered it something changes and you have to learn all new techniques and trends and it is difficult.

Re: 12 Things That Suck About Social Media Consulting

Craig Desmarais — Tue, 13 Mar 2012 15:34:36 -0000

Great post! It is important to have articles like this that build awareness about both sides of the coin that is social media marketing. It's not necessarily a bad thing, instead it helps your decide if SMC is right for you!

Re: 12 Things That Suck About Social Media Consulting

HeatherT — Mon, 23 Jan 2012 14:23:37 -0000

I am a social media consultant. But I want to do an email campaign to generate more business. Any samples or copy you would recommend? I want to email people with no social media or poorly maintained platforms.
Thanks so much for any help!

Re: 12 Things That Suck About Social Media Consulting

Ryan Park — Tue, 10 Jan 2012 16:39:33 -0000

A relatively negative outlook, but I commend you! Social media consulting isn't all daisies! It's hard constant work and old school marketers STILL knock on it. If you plan on being a social media guru, plan to read alot, make meaningful (arduous) relationships online and work harder and longer than most people do--the positive? If you're good at it, the money is there...even in this economy. -Ryan Park http:///www.TheAdventurous5...

Re: 12 Things That Suck About Social Media Consulting

WEBSENSE — Thu, 24 Nov 2011 02:57:00 -0000

The name of the article is "12 Things That Suck About Social Media Consulting", why would it be positive?

Re: 12 Things That Suck About Social Media Consulting

prbennett — Mon, 31 Oct 2011 17:20:22 -0000

Great post, bit depressing though ;o) Definitely powering up to get a system up that brings in the money on autopilot - I know it's not easy and requires masses of social and SEO promotion work, but I figure that it's better than having a direct link between tweeting and earning!
Best, Peter
http://www.peterbennett.net

Re: 12 Things That Suck About Social Media Consulting

Nonprofit Tech for Good — Sat, 03 Sep 2011 11:42:06 -0000

#2 is so true. People assume you'll stop everything to answer their questions. For free... and if you don't, then yes they feel snubbed. I work 60 hours a week... have a new book out and 500,000 followers, friends, and fans and will be lucky to make $70,000 this year. Hardest I have ever worked... and looking forward to the day I can disconnect. And OMG, the ego of so many people online these days. It's outrageous.

Re: 12 Things That Suck About Social Media Consulting

Jen — Wed, 24 Aug 2011 11:57:31 -0000

My name is DrunkSlut ,I am an avid tweeter on Twitter .Your article had some good points,but was focused all on the negative aspects of social media consulting.

I'm a brand,and I did it all on my own,zero help from nobody.I might not have a manager,nor any PR people to help me out,but I don't mind spending endless hours on Twitter ,this is going to enable my future career.

I'm not only a Twitterstar ,but a person with a lot of knowledge,and I want to help people.I often do it for free,give tips on how people can market themselves,but sure it would be a dream to get paid for it.

Don't discourage me dear,I'm 32 years young,and I'm a Master Number 11 ,so I know I got a future babbbby.

Take care.

Yours Truly

DrunkSlut ( Jen )

Re: 12 Things That Suck About Social Media Consulting

Social Media Manager — Tue, 14 Jun 2011 21:15:10 -0000

Great wake up call for those who are trying to get into this field. The reasons you list are the very reasons many companies are hiring people to do it for them. Not for everone for sure!

Re: 12 Things That Suck About Social Media Consulting

Koowie — Mon, 16 May 2011 23:40:31 -0000

If you are good and have a plenty network, then this is a rewarding job but if you don't then like any other job you'll be just scraping by.

Re: 12 Things That Suck About Social Media Consulting

Anna_mertens — Thu, 14 Apr 2011 20:12:44 -0000

Thanks for this one!

Re: 12 Things That Suck About Social Media Consulting

Brett Borders — Thu, 07 Apr 2011 17:10:09 -0000

They do. For the hours that we work on client projects -- the tip of the iceberg. Each billable hour takes about 60 hours of social media research, participation and business development.

Re: 12 Things That Suck About Social Media Consulting

Savednowwhat — Thu, 07 Apr 2011 17:06:51 -0000

I heard that consultants are making $150-$300 per hour. That doesn't sound to badly to me.

Re: 12 Things That Suck About Social Media Consulting

Erez Y — Thu, 10 Mar 2011 03:16:17 -0000

Excellent!!! spot-on

Re: 12 Things That Suck About Social Media Consulting

Brett Borders — Wed, 12 Jan 2011 09:35:19 -0000

awesome Gil.. I'm glad it's working for ya!

Re: 12 Things That Suck About Social Media Consulting

Gil — Wed, 12 Jan 2011 06:57:47 -0000

Great post!

I just began working as a social media consultant a few months ago and with a few projects under my belt I can vouch for the majority of list, especially the work!!! I got up to get a drink and ended up on the PC, its's 5AM :s

One things that I learned is that you have to being very specific when discussing your service to a client. For example, as soon as the mention of creating or redesigning their website, I say I don't deal with websites (in a more polite manner, of course!)

In the end I love being a Social Media Consultant!!!

Cheers,
@JustGil

Re: 12 Things That Suck About Social Media Consulting

share tips — Mon, 03 Jan 2011 23:44:53 -0000

Great tips, here. The only good reason I can think of to look back is to assess what's working and what is not so you can make any needed corrections - that is, if you have specific goals in mind.
Thanks for sharing !!!

Re: 12 Things That Suck About Social Media Consulting

Vicki Flaugher — Thu, 14 Oct 2010 13:42:45 -0000

I agree that Social Media can be demanding. The fun part, from my point of view, is the fascinating mish mash of personalities and how they all mix, meld, mold, and mush together (ok, so I over alliterated - shoot me!). The results part - spot on. I am moving into B2B social media and the pressure for results are even more extreme in that arena. Looking forward to the new challenges there and I'll take your advice with me as a bit of a cautionary tale into the future. Thanks for a great post!

Re: 12 Things That Suck About Social Media Consulting

broke in the OC — Wed, 15 Sep 2010 15:24:38 -0000

and congrats on the visibility of this article one year later!! outstanding.

Re: 12 Things That Suck About Social Media Consulting

broke in the OC — Wed, 15 Sep 2010 15:20:28 -0000

thank you for your perspective!! this is some great information for anyone involved in social media.

Re: 12 Things That Suck About Social Media Consulting

DiiKHeaD — Fri, 20 Aug 2010 12:00:16 -0000

Extraordinarily thorough post, Brett. And that's not an adjective I use very often, but you really gave it some thought, and addressed this topic from seemingly every angle.

You spoke the truth as well; many people don't choose to acknowledge, but the reality is that social media, done right, is HARD WORK. Marketing, PR, consulting... it all takes knowledge, time, and effort.

Excellent post.

Re: 12 Things That Suck About Social Media Consulting

vagelis — Thu, 19 Aug 2010 10:59:56 -0000

I am graduate from the department of information management and I would like to work an independent social media consultant or for a small firm as a start to gain experience. . For example, if I work as an independent social media consultant, how is it possible to find and convince a small company preferably in order to promote my social media skills to write articles for their website so that I can help them to develop a social media presence??
Are there any strategies/tools/techniques??
Is it possible to offer social media consultancy to organisations like libraries, cultural institutions (which are not widely popular), by offering the chance to write for them articles in order to increase their social media presence??
Thank you in advance.

Re: 12 Things That Suck About Social Media Consulting

Karenelaine75 — Fri, 30 Jul 2010 21:05:14 -0000

I just started as a consultant to a company. I got recommended for the job by other people and I am almost 2 weeks in. I decided I would keep my real job and do this on the side as an Independent Contractor. I am not losing the real job or permanent position to chase this. I LOVE the money. It is excellent! I have the connections and presence but I do NOT run my own blog so I have the time to commit to another companies blog. I have found by NOT running my blog companies come to me since I am not about "my brand" I am about THEM! In the past 2 weeks since I started as a Social Media Consultant and others found out I have been given some other assignments also. The money if rolling in....but like I said I am not leaving the real job. I will ride this wave as long as it is fun and profitable!

Re: 12 Things That Suck About Social Media Consulting

Jeff — Sun, 30 May 2010 06:33:49 -0000

Hi. I am not a consultant, but I decided to do some research on this topic, because I have a company wanting me to write articles for their website and also help them to develop a social media presence. The thing that really impacted my thinking about it was your statement about the clients needing to be personally involved and active in order to achieve the desired results. I told the owner that the real cost is going to be time (his time), not money, and that he should not expect immediate results but commit to an initial year of solid effort and then see how that has affected his business image and bottom line. I think that was reasonable advise, but as I mentioned, I am not a social media consultant. My advise has simply been that he should develop an online expert image via blogging and social media and then tie that to his website for business. Of course, this will mean I will be doing all of the writing. lol. Do you have any advise for me or source I can go to for determining what I should charge? I will be installing and tweaking and getting a blog ready for him also, but I know what to charge with regard to that. I also know what to charge for each piece of writing, but when you take into account tweets and setting up all the social media accounts and profile writing, plus ongoing efforts to broaden the networking for his business, I am a real loss for what to charge and how much and in what manner-by hour? by project? If you could point me to a good source of information, I would appreciate it. There are so many articles online about social media, and so little time it seems. Thank you.