The link to ShoeMoney is incorrect by the way. Great interview though :)
Brett Borders
· 2 months ago
Zigojack,
Fixed! Thanks.
Asfaq
· 2 months ago
So erm.. who are your clients engaging in Social Media from India?
Mani Karthik
· 2 months ago
@Asfaq,
Most clients go for NDA's but Im happy to discuss it personally with you if it helps. :) You can see others in my profile on dailyseoblog.
@Brett, thanks for the opportunity, it was fun answering the q's.
Asfaq
· 2 months ago
My experience shows that most clients are dont bother about NDAs.. they couldn't care less.. as long as you have made an effort to shape mindset and bring about a culture of openess.
Praval Singh
· 2 months ago
So if facebook page creationg and Orkut profile creation was what people think is social media, does blogging and tweeting make it complete?
Social media is far different from what SEO is. Most SEOs have now SMO in their list of services they offer but I would beg to differ that writing blog, tweeting or getting fan pages for a client doesn't make one a Social Media consultant/expert/guru... xyz!
Social media is more about conversations and online reputation management with a layer of social technologies and an idea of user engagement amongst each other. To add to it, all this has to be quantized and not just done for the sake - be it twitter or blogging!
My 2 cents.
Cheers:)
Mani Karthik
· 2 months ago
I cant agree with you more Praval,
Many ppl still speak of SM as creating various profiles on networks, and end with it. IMHO its still the old school stuff, just like Dir submissions and Social bookmarking is in SEO. They dont work and are not scalable.
SM is all about engaging users and reaching out, whatever it takes. And with all the channels we have, its abt finding the right mix that fits your product. I dont believe in formulas.
ORM is a part but not all, its again a non-scalable solution, if you know what I mean. same goes with all the SMO list you mentioned, they dont even require a consultant to be set up. does it ?
What many ppl ignore is the fact that you got to think abt what your ROI is, what your resources are and what are you trying to accomplish. And sometimes its even a seemingly simple process of designing your product to fit your social media audience, that rings the bell. So its all about striking the right note with your audience.
Wish we had books to refer here, (Not RB again), but thats the fun right, we all have different perspectives and solutions to it, and all of it may work, even though at different efficiency levels.
Praval Singh
· 2 months ago
Good to see you writing back Mani, I have always admired you as an SEO consultant.
Just to mark out the right pointers, you said it right - a lot of people ignore the ROI. That's what I meant when I wrote, creating a fan page or writing a blog post without knowing what you wish to achieve with it is nothing but running with the mob, just because you see them running!
I am astonished, most people/businesses are just doing that. Most gurus also call doing such small tasks (and more importantly asking people to do it) make them social media experts.
SM is for sure about engaging users and reaching out - but with a clear cut ROI - you need to know where are you heading and what you wish to achieve. Also you should have a system in place to know how much have you achieved - with that I meant the metrics!
ORM for sure is a part and it definitely adds to the metrics of knowing what is happening. Without measuring where yo stand and how much have you achieved, i would wonder what a social media consultant/adviser/expert/guru will do that's different from any individual who gets into social media.
To infer, I would agree with you that there are no rule books for the same. It's about making runs even if you do not have those classic strokes in your baggage!
Good luck!
Brett Borders
· 2 months ago
Praval,
I agree that blogging or Twittering can be a waste of time , but I think there are a lot of places where potential buyers hang out on the Web and it's best to have a social media presence wherever people are taking place. There's a lot more going on than just Orkut or Facebook!
Thanks for your comments, glad to check out your blog - Praval.com!@
Praval Singh
· 2 months ago
Hi Brett,
Thanks for your words. Meanwhile, I never meant to say blogging or using twitter is a waste of time - not at all. The only dent I wanted to make was doing it without a goal and metrics is nothing but a rat race. One should use social media as a tool to get a ROI. That can happen in the best possible way when you measure your efforts and the result and then compare it with what you originally wanted.
So Social media is not SEO, it's a different chapter all together in the book of internet as a medium for sales or promotion! ;)
Peace out.
smseonext
· 2 months ago
Very interesting interview to read. It is surely straightforward and hits the point of SEO in very short notes. Absolutely everything is in quality content.
All Comments
Fixed! Thanks.
Most clients go for NDA's but Im happy to discuss it personally with you if it helps. :) You can see others in my profile on dailyseoblog.
@Brett, thanks for the opportunity, it was fun answering the q's.
Social media is far different from what SEO is. Most SEOs have now SMO in their list of services they offer but I would beg to differ that writing blog, tweeting or getting fan pages for a client doesn't make one a Social Media consultant/expert/guru... xyz!
Social media is more about conversations and online reputation management with a layer of social technologies and an idea of user engagement amongst each other. To add to it, all this has to be quantized and not just done for the sake - be it twitter or blogging!
My 2 cents.
Cheers:)
Many ppl still speak of SM as creating various profiles on networks, and end with it. IMHO its still the old school stuff, just like Dir submissions and Social bookmarking is in SEO. They dont work and are not scalable.
SM is all about engaging users and reaching out, whatever it takes. And with all the channels we have, its abt finding the right mix that fits your product. I dont believe in formulas.
ORM is a part but not all, its again a non-scalable solution, if you know what I mean. same goes with all the SMO list you mentioned, they dont even require a consultant to be set up. does it ?
What many ppl ignore is the fact that you got to think abt what your ROI is, what your resources are and what are you trying to accomplish. And sometimes its even a seemingly simple process of designing your product to fit your social media audience, that rings the bell. So its all about striking the right note with your audience.
Wish we had books to refer here, (Not RB again), but thats the fun right, we all have different perspectives and solutions to it, and all of it may work, even though at different efficiency levels.
Just to mark out the right pointers, you said it right - a lot of people ignore the ROI. That's what I meant when I wrote, creating a fan page or writing a blog post without knowing what you wish to achieve with it is nothing but running with the mob, just because you see them running!
I am astonished, most people/businesses are just doing that. Most gurus also call doing such small tasks (and more importantly asking people to do it) make them social media experts.
SM is for sure about engaging users and reaching out - but with a clear cut ROI - you need to know where are you heading and what you wish to achieve. Also you should have a system in place to know how much have you achieved - with that I meant the metrics!
ORM for sure is a part and it definitely adds to the metrics of knowing what is happening. Without measuring where yo stand and how much have you achieved, i would wonder what a social media consultant/adviser/expert/guru will do that's different from any individual who gets into social media.
To infer, I would agree with you that there are no rule books for the same. It's about making runs even if you do not have those classic strokes in your baggage!
Good luck!
I agree that blogging or Twittering can be a waste of time , but I think there are a lot of places where potential buyers hang out on the Web and it's best to have a social media presence wherever people are taking place. There's a lot more going on than just Orkut or Facebook!
Thanks for your comments, glad to check out your blog - Praval.com!@
Thanks for your words. Meanwhile, I never meant to say blogging or using twitter is a waste of time - not at all. The only dent I wanted to make was doing it without a goal and metrics is nothing but a rat race. One should use social media as a tool to get a ROI. That can happen in the best possible way when you measure your efforts and the result and then compare it with what you originally wanted.
So Social media is not SEO, it's a different chapter all together in the book of internet as a medium for sales or promotion! ;)
Peace out.