Copy Brighter Marketing - Latest Comments in Social Media: The End of “Bad News”

Re: Social Media: The End of “Bad News”

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Re: Social Media: The End of “Bad News”

Andrea Meyer Working Knowledge — Fri, 27 Feb 2009 12:13:17 -0000

I've found Twitter to be an efficient way to get alerted to news that people feel is worth sharing - the medium is fast enough and the tweets are headline-length, so you get a quick taste and can follow the link for more. By following a diversity of people, I get alerted to more than I might find on my own. Best of all, I think there's a lot more good news out there that's being shared in social media than is being broadcast on TV.

Re: Social Media: The End of “Bad News”

Brett Borders — Tue, 24 Feb 2009 10:04:31 -0000

@AmyV,

I know that crime stuff sells and a lot of people secretly thrive on it... and I'm not blaming TV or newpaper people for it.... it works(ed) well for the medium..

but that paradigm doesn't translate well into social news. People seem to have a stronger predilection and more patience for novelty and innovations - "what's happening" rather than "what happened"

I think social news just as addictive - if not more - yet has a more balanced character.

You know you secretly thrive on it ;)

Re: Social Media: The End of “Bad News”

AmyVernon — Tue, 24 Feb 2009 09:30:20 -0000

Honestly, everyone complains that "the media" only want to print/air the bad news, but as someone who spent nearly two decades in the news biz, I can tell you that the days when there was more "good news" than bad, people (readers) mocked us out as being fluffy and light and insubstantial. A nice, juicy crime story on the front page? Sold out in the newsstands. People say they don't want "bad news," but they secretly thrive on it.

Re: Social Media: The End of “Bad News”

Brett Borders — Mon, 23 Feb 2009 15:41:02 -0000

@Nick Stamoulis,

Some people would argue that it's important to "stay informed" no matter what - and that you need to hear bad stuff...

But after ditching my TV and switching to the internet as my only news source - I'm surprised at how much of the drama is completely irrelevant. And how much better my mood is when I'm selective about what kind of information I consume.

I can't think of any better recipe for bad dreams than the 11 o'clock news on the local network affiliate channel!

Re: Social Media: The End of “Bad News”

Nick Stamoulis — Mon, 23 Feb 2009 15:34:38 -0000

That is the beauty of social news reporting. You can isolate exactly what you want to hear.